The comedy isn't that sharp and in terms of satire this is about as mean as a poodle. It probably didn't help either that I had literally been in a different cinema watching Dr Strangelove an hour before I watched this film because this was never going to be able to compare (no matter what the current IMDb rating says!). If the plot summary sounds like this film has a definite narrative flow to it then I'm sorry for misleading you because, although it moves in a certain direction, it isn't that tight a story. Summoned to meet with The General (one of the last great tobacco barons), Nick is put in charge of pushing through new ways of promoting smoking while also defeating a push by Senator Finistirre to put a skull and crossbones on the front of every cigarette packet sold in the country. He is separated from his wife but still wants to be a role model to his son while also pursuing his chosen career. Sure he has to keep the alleged "truth" about the health effects, contributing to the death of 1200 people each and every day, but he's got to pay the mortgage just like the rest of us. Nick Naylor is a talented man who is employed as one of the top spokesmen for "Big Tobacco". Nick Naylor: It's that I'm not after you. Joey Naylor: But you still didn't convince me I proved that you're wrong, and if you're wrong I'm right. but you didn't prove that vanilla was the best. Nick Naylor: Ah! But that's what I'm talking about. Joey Naylor: But that's not what we're talking about And choice when it comes to our ice-cream, and that Joey Naylor, that is the definition of liberty. Nick Naylor: Well, I need more than chocolate, and for that matter I need more than vanilla. Joey Naylor: Yes, chocolate is all I need. Nick Naylor: Oh! So it's all chocolate for you is it? Joey Naylor: It's the best ice-cream, I wouldn't order any other. so, I'll ask you: so you think chocolate is the end all and the all of ice-cream, do you? Nick Naylor: Exactly, but you can't win that argument. Now if I were to say to you: 'Vanilla is the best flavour ice-cream', you'd say. Nick Naylor: OK, let's say that you're defending chocolate, and I'm defending vanilla. Nick Naylor: Well, if it's your job to be right, then you're never wrong. Joey Naylor: But you can't always be right.
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